In a static HTML website, the content and structure of each page are defined using HTML markup, as mentioned earlier. The pages are linked together using hyperlinks, allowing users to navigate between different pages within the website.

Here are some key characteristics and considerations of static HTML websites:

1. Content.

The content of a static HTML website is predetermined and doesn’t change dynamically. It typically includes text, images, videos, and other media elements embedded within the HTML code. Updates to the content require manual editing of the HTML files.

2. Design and layout.

The visual design and layout of a static HTML website are defined through CSS (Cascading Style Sheets), which allows for the styling and positioning of elements on each page. CSS enables consistent styling across multiple pages, providing a unified look and feel.

3. Navigation.

Navigation within a static HTML website is typically achieved through hyperlinks. Developers create links between pages using HTML anchor tags (<a>), allowing users to move between different sections or pages within the website.

4. Hosting.

A static HTML website can be hosted on any web server that supports serving HTML files. These files are typically stored on the server’s file system, and the web server sends them to users’ browsers upon request.

5. Limited interactivity.

Static HTML websites do not offer extensive interactivity or user engagement features by default. While basic forms and simple JavaScript functionality can be incorporated, more complex dynamic interactions may require additional technologies or transitioning to a dynamic website approach.

6. Search engine optimization (SEO).

Static HTML websites can be SEO-friendly if proper attention is given to metadata, relevant keywords, and other SEO practices. Search engines can easily crawl and index static HTML pages, potentially improving the website’s visibility in search engine results.

Static HTML websites are suitable for simple online presences, such as small business websites, personal portfolios, informational sites, or landing pages. They are relatively easy to develop and deploy, offering fast loading times and high reliability. However, for websites requiring frequent content updates or advanced functionality, a dynamic website powered by server-side scripting or content management systems (CMS) may be more appropriate.